Hi there. I’m going to be explaining to you all about the Instagram algorithm and how it actually works.
If you’re trying to grow your Instagram account and get more followers as quickly as possible, then it’s so important that you understand how the algorithm actually works because if you do then you’ll be able to actually work with it, which will enable you to grow much faster now real quick before I get into. How the algorithm works I just wanted to let you know how I know how the algorithm Works. Basically I run a social media marketing agency called SocialBazar24 and my team and I are constantly testing the algorithm to figure out exactly how it works so that we can get our paying clients the best results that we possibly can. Alright let’s talk about how this algorithm actually works.
Now the first thing that you need to understand is that whenever you post on Instagram and actually most other social media platforms.
Also what Is is the algorithm shows your post to a small percentage of your followers. So let’s say you had a thousand followers.
The algorithm going to show your post to probably somewhere between about fifty and a hundred of your followers and what the algorithm is doing is its testing to find out whether or not people like your post after that depending on how much the algorithm perceives that people are interested in your post. It will choose to show your uh post to more and more people.
So, how does the algorithm They’re not people are interested in your post. Well, this is mainly based on the engagement that the post gets and specifically normally the number of likes that a post gets now on different social media platforms different things are important, but on Instagram, it seems that the most important thing is first of all likes and second of all screen time.
So this isn’t something that we normally talk about when we’re talking about engagement, but actually how long uh someone looks at your post is going to determine how well the algorithm perceives that people like it and that will determine whether or not the algorithm will continue to show it to more and more people something else that you should understand is that the engagement that your post receives is actually a measured relative to the size of your audience.
So let’s say that you have a thousand followers and your post gets a uh hundred likes you might say. Well, there’s no way I could compare to one of say Kylie Jenner’s post that has thousands and thousands and thousands of likes.
So how would I ever show up in the feed?
Well, the reason that you’re able to is Has your engagement is being measured relative to the size of your audience. So Instagram is more looking at percentages to see what percentage of the people who it was served to actually responded positively what percentage of the people who your post was shown to actually looked at it for a longer period of time now after your post is shown to the uh initial segment of your audience.
The algorithm is going to measure how much engagement actually received and then determine how many more people to show it too. So assuming that your post received a good amount of Engagement the algorithm uh will then show it to another 10% or 20% of your following in the hopes that those people will also be interested in it from there the algorithm continues to show it to larger and larger segments of your audience until the engagement seems to be dying down and people don’t seem to be as interested in it anymore.
So that’s basically how the algorithm works for your posts being shown to your audience, but then let’s talk about uh hashtags and how that whole side. Things works as you probably know when you use a hashtag in your posts description that hashtag acts as a search term so that whenever someone clicks on of those hashtags or types in one of those uh hashtags, they’re served search results that are shown in that usual Instagram grid of posts that have used that hashtag in the past.
Now the post that show up when someone searches for any given hashtag aren’t uh random and they’re not just in a mixed up order. The algorithm has carefully sorted these so that the person who is Searching for that hashtag is most uh likely to see the post that they are looking for or post that are relevant to the topic that they’re looking for first.
Now, if you’re trying to grow your account quickly, then it’s really important that you get your posts up to the top of those Search terms those hashtag results because when you get closer to the top it’s more likely that people actually click on your post find your account and follow your account.
So in order to help you get up closer to the top of those hashtag results. I want to tell you the two things. That Instagram is using to determine the Sorting order of those posts. The first one is uh recency. So, how old is the post more recent posts are going to be ranked higher on those hash tag search results. The second thing is how good the engagement was now again, this is going to be measured relative to an accounts size.
So even if your post and get as many likes or as many comments as Kylie Jenner’s you still might rank above Kylie Jenner on that hashtag search if your post got a high Percentage of likes and a higher percentage of comments and more screen time for each person that Instagram showed your post to compared to Kylie’s post or any other large influencers post. Now as I’m sure you can see this really good news for you because otherwise none of us would stand a chance to compete with those really big influencers.
Okay, and then there’s one final aspect of the Instagram algorithm uh that I’m going to be explaining to you and that is how Instagram chooses which accounts to suggest to people Opal because this can be a great way for you to pick up followers when Instagram actually suggest your specific account to other people who might be interested in it. Now, here’s how this generally works when someone lets call them person. Number one likes an account. Let’s say count a and then life’s your account then with another person will call them person.
Number two likes account a Instagram will automatically suggest your account because someone who recently like that account also liked Account and so Instagram believes that maybe person to would also be interested in your account since person one was interested in both of these accounts as well. Now the more followers that you have in common with another account the more likely Instagram is to actually suggest your account.
When someone else likes that other account. So for example, let’s say that you have an Instagram fashion account and this other Instagram fashion account has a lot of followers that also follow your account. Well in that case whenever one follows this other fashion account Instagram is likely to recommend your account as an account that this person might also be interested in following and then something you might want to consider is that this means that when you do a giveaway or some other sort of joint collaboration with another account not only are you going to directly get followers from collaborating with that account right at that time.
But also because you’ll then have more followers in common with that other account. That means you’ll get more From Instagram itself in the future whenever someone likes that other account that you collaborated with in the past. All right. Well that is a summary of exactly how the Instagram algorithm uh actually works. I hope that you found this extremely helpful and that you can put it to good work to actually use it to grow your account even more quickly than you’re already growing.
Thanks so much for reading this article .